STRUCTURING TO ALIGN WITH STRATEGY

STRUCTURING TO ALIGN WITH STRATEGY 

THE CHALLENGE

The Canadian division of one of the world’s leading global pharmaceutical companies was achieving its business targets, but was missing a number of sales and marketing opportunities.

WHAT WE DID

COREinternational was hired to support the company in designing and implementing an organization structure aligned with its customer-driven change (CDC) strategy. The structure was designed to shift Sales and Marketing focus from a product-driven to a customer-driven culture, and reorient the Marketing department to a customer segment model. Additional focus was devoted to clarifying and building cross-boundary relationships to enable to newly-design elements of the structure to operate as a cohesive whole.

RESULTS

  • The customer-centric strategy, which had been stalled for four years was implemented in six months. ​
  • Achieved 3 year out revenue targets by the end of year one.​
  • A 4-point year over year improvement in employee engagement was achieved.​
  • Reduction in operating costs from $104M to $97M (6.7%).

Testimonial

“The Canadian marketing reorganization was the best in [global pharmaceutical company] – a team of professionals who are on top of their business” 

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